Reviews are king when it comes to making a purchasing decision. It is estimated that reviews signals account for 9.8% of the total ranking factors, which means that they cannot be ignored during SEO, especially if a brand can benefit from their use. Customer reviews of your business, service or product posted through your website or social media platform can have an exponential reach, extending quickly into the virtual world. Visibility of your business increases, which can heavily impact the reputation of your business.

Read more here: https://www.business-opportunities.biz/2020/11/03/customer-reviews-how-why-they-help-your-business/